5th March 2020
Bridge Over Troubled Innovation
It is fifty years since Paul Simon released his songwriting masterpiece, 'Bridge Over Troubled Water',…
24th February 2020
Why I’m Sacking TripAdvisor
In brand-building, it can be fun and instructive to have enemies. We understand better what…
10th July 2018
How Psychology Can Help Change Behaviour
Almost ten years ago I began a post-grad in psychology - spending two years learning full…
4th July 2018
Ryanair and the culture of ‘non-priority’
If you ever doubted the ability of one person’s influence to permeate a culture and…
14th January 2018
Reinventing The Banana
My mother was a toddler when Germany invaded Poland in 1939, and still under ten…
26th October 2017
Go Placidly And Create A Brand World
When Max Ehrmann wrote his beloved prose poem in 1927, little suggested that Desiderata would…